Valenti defends ratings
Former MPAA chief points to parents
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"But there's a white elephant in the room," he huffed. "The fact is that 80% of parents with children under 13" -- the target demographic for the ratings system -- "say the system is either fairly useful or very useful in making decisions about which movies their kids should see."
Surveys conducted by the Opinion Research Corp. show that the ratings system has climbed from 51% approval at its inception to 80% in 2006. "We're at an all-time high," Valenti said, "yet critics never mention this."
The system, he pointed out, "wasn't designed for studios or executives or directors or journalists or critics," some of whom have been complaining about it. "It was designed for parents, and it has worked for 38 years for the people it was intended for. Nothing lasts that long in this competitive and venomous marketplace unless it's doing something right."
