Posted: Mon., Jan. 22, 2007, 11:46am PT

MTV renames German company

Berlin-based operation is now called Viacom Germany

By ED MEZA

BERLIN — In view of its increasingly diverse channel portfolio, MTV Networks in Germany has changed its name to Viacom Germany.

The Berlin-based company, which changed its moniker at the beginning of 2007, currently operates music vid webs MTV and Viva, tyke channel Nickelodeon and Comedy Central.

In 2004, Viacom took over MTV rival Viva, which included two music channels. MTV converted one of those, Viva Plus, into Comedy Central. MTV originally operated two music webs of its own here, one of which was relaunched as Nick in 2005.

"This step reflects the group's expansion of the past few years," said Viacom Germany managing director Catherine Muehlemann. "We have developed from a music broadcaster into a broadcasting group with specialized channels for the entire 3-to-49-year-old target group."

Viacom Germany's channels air in Germany, Austria and Switzerland.


TALKBACK:

Have an opinion about this article? Be the first to comment


Fall TV Preview

Variety has everything you want to know about this fall's biggest shows.

Primetime Schedule for 2008-2009




Variety interviews the Jonas Brothers at the Power of Youth gala in Los Angeles. ; Nick Jonas; target; Power of Youth; disney; video; variety; Jonas Brothers; The Jonas Brothers drive the kids wild at Variety and Target's Power of Youth event. ; The Jonas Brothers; target; Los Angeles; Power of Youth; video; variety;


© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Use of this website is subject to its Terms & Conditions of Use. View our Privacy Policy.