Studio 2.0 packs with Bud TV
WBTV production house brews 'News'
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"Hardly News" is an interactive gameshow that takes a humorous look at headlines as players test their knowledge of current events.
Coming off the huge success of its entertainment-fueled Web site TMZ.com, Telepictures Prods. is producing with its siblings at Studio 2.0. "Hardly News" originated at Telepictures, where it was being developed when Studio 2.0 topper Rich Rosenthal caught wind of it and suggested that it could make a good fit with online.
Rosenthal then met with Anheuser-Busch execs, who are launching Bud.TV as a broadband entertainment network on Feb. 5, the day after the Super Bowl.
"They have a largely young male audience that likes comedy, and this was a really funny show with a number of games you can play," said Rosenthal, who serves as senior VP, creative affairs and production, at Studio 2.0. "It was a good fit."
Studio 2.0 has a 13-week commitment with Bud.TV to produce "Hardly News" for the site (as well as an option for another 26 weeks after that, Rosenthal said).
It is also developing another project with Bud.TV, which launches with seven channels of original fare.
Studio 2.0 launched in September as a new entity focused on partnering with advertisers to create programming for broadband and wireless.
