Rivera returning to correspondent duties
'At Large' averaging a 1.6 Nielsen household rating season
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Roger Ailes, chairman and CEO of Fox News, cited "the soft ad marketplace, the lack of an early-news lead-in for his show in several cities and the timeline for financial success" as the reasons for the decision by Twentieth TV to cancel the nightly magazine half-hour "At Large With Geraldo Rivera."
The series is averaging a 1.6 Nielsen household rating season to date, and a 0.7 rating among people 18 to 49, numbers that were too low to cover the production cost of "At Large." Twentieth doesn't discuss program budgets, but a nightly magazine series can cost more than $800,000 a week to produce, more expensive by far than any other syndie format such as talkshows, court shows and gameshows.
Production of "At Large" will stop in mid-January, and TV stations in the 93 markets that carry the show are likely to fill the time periods with off-network sitcoms.
The disappearance of "At Large" for syndication could smooth the way for Warner Bros. Domestic TV to engineer a deal with the Fox-owned TV stations for its proposed half-hour celebrity-oriented magazine show derived from the TMZ Web site, which would begin in the fall.
