Orange puts discount tickets online
More than 90% of U.K. theaters participate in offer
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Over the past 2½ years, the warmly received Orange Wednesdays offer has been credited with boosting Wednesday admissions considerably in Blighty.
Orange phone users who text message 241 to Orange receive a unique code by return text entitling them to two tickets for the price of one on Wednesdays. Offer will continue through 2008, with dialup Orange customers now also also able to participate.
Audience awareness for the offer was built by cinema ads featuring Patrick Swayze and Steven Seagal. More than 90% of U.K. theaters participate in the Orange Wednesdays offer.
