'Apocalypto' falling into box office obscurity

By VARIETY STAFF

While the holidays boosted specialty titles like "Letters From Iwo Jima" and "Babel," Mel Gibson's holdover "Apocalypto" seemed stuck in neutral, after generating surprising heat in its debut three weekends ago. "Apocalypto" isn't a family-friendly pic that plays well with Christmas audiences: Going up against holiday fare with subtitles and ultraviolent content may not have been a savvy programming move.