'Tyra' banks on new deal with Fox stations
Show the fourth highest-rated series in women 18-34
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In some of the 22 markets, including New York, Dallas, Washington and Houston, two Fox-owned stations carry Banks' show in different time periods. In New York, WWOR carries it at 5 p.m. on weekdays and WNYW schedules it at 9 a.m. KTTV has "Tyra" exclusively in Los Angeles at 10 a.m. WPWR, a MyNetwork station owned by Fox, plays it exclusively in Chicago at 4 p.m.
The show's household rating is down 6% season to date to a 1.5, but Warner Bros. lost some of the double runs to get its rookie syndie series "The Keith Ablow Show" cleared on Fox stations.
And even though the show's down 8% year to year in the women 18-34 demographic to a 1.2, "Tyra" is still the fourth highest-rated series in that category among all 13 syndie talkshows, so the company gets a premium from Madison Avenue for the seven 30-second spots it sells within each hour.
Banks is a co-exec producer of "Tyra" with Alex Duda, John Redmann and Benny Medina. They tape the show in L.A. Ken Werner, president of Warner Bros. Domestic TV, and Fox TV Stations CEO Jack Abernethy engineered the "Tyra" deal.
