Inside Move: CW marks a MySpace page
Netco pacts with net for community hub
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Web phenom has pacted with CBS-Warner Bros. joint venture the CW, inking a deal to host an interactive community hub for the network. Weblet becomes the first broadcast net to create its own MySpace profile page, which launches today.
CW is also mounting a battle of the bands via its MySpace page starting Sept. 11. Winner get the chance to appear on the net's "Supernatural."
In addition to the hub -- which will feature a multichannel video player, star profiles and downloads -- the CW has also pacted with MySpace to take control of the MySpace homepage on Sept. 20, the day the net launches. Web page's so-called skin will be made over in CW green, with prominent mentions of the debut that night of "America's Next Top Model."
Deal was a cash transaction, though CW reps would not comment on the financial terms of the agreement.
CW partnership with MySpace comes just days before the launch of MyNetworkTV, the weblet formed by News Corp. in response to the CW's formation. MyNet hasn't announced any arrangements with MySpace.
News Corp.'s Fox doesn't have a profile page on MySpace, a rep for the net said. However, several Fox and FX skeins are being streamed on MySpace via a partnership with Burger King.
