InStore pact to send ABC grocery shopping
Net to appear in several chains across country
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Net inked an exclusive deal with InStore Broadcasting Network to deliver video and audio content to Kroger and the chains it owns or operates, including Ralphs, Fred Meyer, Food 4 Less, Fry's and Dillons.
ABC said it will use the service as an additional venue to promote shows, reaching an estimated 56 million unique visitors every four weeks at 2,550 stores in 31 states.
ABC marketing senior VP Marla Provencio said the deal provides the net "with a great competitive advantage in introducing new shows and other programming to a vast audience."
Promos will be shown on video screens at checkout aisles in Kroger stores and via overhead audio. Net can target potential viewers by zip code, allowing messages targeted to local markets.
Deal is similar to that inked by CBS with SignStorey in March, which put the network on screens in 1,300 grocery stores, including Albertsons, Shaw's, Price Chopper and Pathmark.
