London-based marketing research shingle First Movies has tapped two Nielsen NRG vets to lead its Los Angeles shop: Randy Baker will become the firm's domestic prexy, while Jane Epstein is joining as exec VP for operations.
Both will report to David Willing, exec chair of First Movies, which performs market research for entertainment companies, including ad materials testing and aud polling.
At NRG, Baker was exec VP for research and analysis; Epstein was exec VP for client services.
"Opening in the domestic market is the next natural step so that we can offer our clients a truly global service in planning and executing their worldwide release campaigns," Willing said in a statement.
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