VH1's 'Flavor of Love 2,' with rapper Flavor Flav's search for a mate, captured 3.3 million viewers.
VH1 relationship show "Flavor of Love 2" captured the biggest season premiere audience ever for the cable network, while ABC Family drew so-so results for its rookie drama "Three Moons Over Milford."
Sunday's season-two "Flavor" bow, which continued rapper Flavor Flav's search for a soulmate, drew 3.3 million viewers at 10 p.m.
Ninety-minute episode of "Flavor" bested everything else on cable for the night in total viewers, including a new episode of HBO's "Entourage" (2.4 million overall).
Among adults 18-49, skein tied "Entourage's" 1.5 national rating/4 share rating.
"Flavor" has become a true breakout show for VH1, which has made Sunday nights a destination for celebrity-centered reality shows like "Hogan Knows Best" and "The Surreal Life."
First-season finale of "Flavor" drew a massive 6 million viewers to the channel in March, making it the top-rated telecast in VH1 history.
Skein's 9 p.m. lead-in, "Celebrity Fit Club 4," drew 1.8 million viewers overall.
ABC Family's "Three Moons" got off to a slower start. The 8 p.m. premiere attracted 1.6 million viewers and posted a 0.3/4 in its target 18-34 demo. Tally pales in comparison with the premiere of "Kyle XY," which drew 2.6 million in its June bow.
Elsewhere on Sunday, Nickelodeon delivered 3.2 million total viewers (935,000 kids 2-5) to "Meet Blue's Baby Brother," a 10th-anniversary special tied to the preschool skein.
And on Monday, A&E's "Gene Simmons Family Jewels" delivered 1.9 million viewers at 10 p.m. Premiere episode ranks as the most-watched series bow since the August 2004 debut of "Dog the Bounty Hunter."
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