'Housewives' cool in Spain
Hit U.S. skein not so hot abroad
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TVE-1 skews old and rural, rather than young, hip and middle-class.
Net bowed the skein Thursday, March 23, in a "woman's night" primetime double bill with Spanish drama "Con dos tacones"; that may have been too much femme-targeted entertainment.
Commercial broadcasters Telecinco and Antena 3 soon moved their top dramas, "The Serranos" and "Aqui no hay quien viva," respectively, to Thursdays to blow "Housewives" out of the water and weaken TVE-1's traditional dominance of Thursday primetime.
Shunted first to Tuesdays, where it went up against "House," "Housewives" bounced all over the sked, making it hard for auds to find.
Yet with TVE-1's overall share slipping from 19% last summer to 16%-17% this month, "Housewives" can't be rated an absolute failure.
The question now is how Disney crown jewel "Lost" will fare in its second season, which starts this fall on TVE-1.
