TNT, Bravo shows fire up cable
'King' draws major eyeballs
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The hourlong adaptation of King's "Battleground" story, which ran at 9 p.m. commercial free, harvested more adults 18-49 and 25-54 than any other original scripted program on basic cable for the year to date.
The second King hour, "Crouch End," at 10, which did include commercials, was off only marginally from its "Battleground" lead-in. Together, the two hours pulled in 5 million total viewers. Although that number was 24% below the total-viewer opening installment of TNT's $50 million 2005 miniseries "Into the West," the King hours beat "West" by 67% in adults 18-34 and 41% in 18-49.
Meanwhile, "Project Runway" engineered a smash third-season opener with 2.4 million total viewers from 10 to 11 p.m., more than doubling the 925,000 viewers who watched the second-season premiere on Dec. 7. (The first-season kickoff managed only 354,000 total viewers.) A towering 66% of the third-season "Runway" audience consisted of adults 18-49.
Not all of the news from cable was good, however. The third cablecast of "Blade: The Series" on Spike TV at 10 p.m. Wednesday tumbled to only 1.069 million viewers after the season opener scored 2.5 million June 28.
Even worse, "Blade" is off in Spike TV's two key demos, dropping 60% in men 18-34 and 55% in men 18-49.
