The Walt Disney Co. has reached an agreement with national event producer and live recruitment solutions provider Shomex and
Variety for the exclusive title sponsorship of the Entertainment & Media Career Expo. Event is scheduled for April 11 at the Los Angeles Convention Center.
Under the pact, Disney will be featured in a special print section titled "Careers in Entertainment" in
Variety, which is scheduled for publication on April 10 with a two-page, four-color spread. In addition, studio will also have an exhibit at the event, own the high-profile homepage marquee ad unit on VarietyCareers.com for a designated time leading up to the event and be prominently integrated into all of the event's advertising.
The Entertainment & Media Career Expo will feature employers from every part of the entertainment industry, including film, television, cable, radio, music, publishing and the Internet, who will be on hand promoting careers on the business side such as accounting, engineering, finance, IT, legal, marketing, retail and sales. In addition to providing an opportunity for professionals to meet employers and senior executives, expo also features seminars on how to get jobs in media and entertainment.
"We have worked with the Walt Disney Co. for many years, and are very pleased to be expanding our relationship with them in such a significant way through their top-level sponsorship of our new project with
Variety," said Lewis R. Shomer, president and CEO of Shomex.
Contact the Variety newsroom at
news@variety.com