Telemundo boasts growth spurt
Net reports eight month increase in weekday primetime
|
More Articles:
Most Viewed:
'New Moon' wins Thanksgiving box office(3854 views)Invictus(1889 views)Hollywood sea of change(1833 views)Paramount lands 'Area 51'(1638 views)'New Moon' crosses $200 million(1410 views)Christopher Eccleston plays Lennon(1160 views) |
Based on the ratings results provided by Nielsen Media Research for its National Hispanic Television Index, the net reports eight months of sustained growth in weekday primetime (Monday through Friday 7-11 p.m.) among key demos of adults 18-49 and 18-34.
While it still has a long way to go before it reaches the double-digit ratings level of market leader Univision, web has reported an average 3.9 rating in the adult 18-49 demo, up 11% on December and a 44% increase on January 2005.
Telemundo has a 24% share of Spanish-language broadcast television in adults 18-49 (787,000 viewers) compared to Univision's 70+%.
In the adult 18-34 demo, the network also averaged a 3.9 rating (491,000 viewers) with a 24% share of Spanish-language broadcast television, up 8% on December and 56% on January 2005.
Web held its own with in-house telenovelas produced with partners in Colombia, Mexico and Miami. Primetime ratings winners include "La tormenta," which has seen its ratings rise 21% in18-49 and 30% in 18-34 since its bow in September.
Ratings for Miami-produced "El cuerpo del deseo" have increased 75% in 18-49 and 100% in 18-34 since its bow in July.
The good news has also spread to revamped Telemundo sibling, the youth-targeted bilingual net mun2, which posted gains among 12-34 for all key daytime slots, ranging from 88% for Saturday 4-6 p.m. to 150% for 5-7 p.m. on Mondays-Fridays and Sundays.
Telemundo has been rated on the National Television Index alongside the English-language nets since Feb. 1. It follows Univision, which joined the NHTI on Dec. 26. Telemundo and Univision continue to subscribe to the NHTI, which only measures Hispanic auds, through September 2007, when the index will be phased out in favor of a single system for all nets.
