DreamWorks, Christie digitally link
Fifth studio signs on to digital cinema system
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It will provide its films in digital format to theaters with d-cinema equipment from the joint venture of Christie, which makes projectors, and AccessIT, which makes software and transmits pics to theaters via satellite.
Christie/AIX is in the process of deploying 150 d-cinema systems by the end of this year, starting in Detroit and San Diego. It hopes to reach 4,000 screens in the next several years.
Doing so will require significant funding from outside investors, however. Commitments from studios to provide content is a key factor for raising coin.
Fox, Universal, Disney and Sony are already signed on to Christie/AIX.
DreamWorks, Sony, U, WB, Fox, New Line and the Weinstein Co. are working with Technicolor, which is so far Christie/AIX's main competitor in digital cinema deployment. It's looking to reach significantly more theaters -- 15,000 -- but won't start rolling out until next year.
All deals are nonexclusive, meaning most studios will likely work with both companies, as well as others who might enter the market.
Only major not yet signed on for either d-cinema play is Paramount.
