'House' call pricey for USA, Bravo
Nets to pay $1.4 mil per episode for rerun rights
|
More Articles:
Most Viewed:
Oprah gets steamy with HBO(6370 views)Weitz digs 'Gardener'(3592 views)Brothers(3544 views)ABC adopts 'Find My Family' show(3173 views)Joshua Jackson's captain of 'UFO'(2561 views)'New Moon' shines at box office(2521 views) |
The $1.4 million price comes less than a week after Lifetime ponied up $1.35 million for reruns to Paramount TV's "Medium." But Lifetime bought out the weekend syndication rights to "Medium" with its $1.35 million.
By contrast, NBC U has retained the right to sell "House" to TV stations for double runs each weekend simultaneous with the show's debut on USA and Bravo in fall 2008. The ad revenues from these TV syndication plays could funnel another $500,000 into NBC U's coffers over a four- or five-year period.
The syndication clause restricts the runs of "House" on USA and Bravo to Monday through Friday. The bulk of the runs will go to USA.
There's no cap on the number of episodes in the "House" deal, so USA and Bravo will have to continue paying for the series as long as Fox keeps renewing it.
USA and Bravo together agreed to cough up $1.92 million an episode last year to share the reruns of NBC U's "Law & Order: Criminal Intent." But in that case, the deal is cable-exclusive: There'll be no weekend TV syndication.
