Business

Posted: Wed., Nov. 16, 2005, 9:00pm PT

Media exec gives funds for TV home

Bleier gifts Syracuse U. TV center

Robert Thompson, director of the Center for the Study of Popular Television at Syracuse U.'s Newhouse School, will have his work underwritten and expanded by longtime media exec Edward Bleier, for whom the center will be renamed Bleier Center for Media and Popular Culture.

Bleier was the longtime president of Warner Bros.' Domestic Pay-TV, Cable and Network division and before that a key TV exec at ABC in the '60s. Nowadays he sits on the boards of Blockbuster and new-media company CKX and in his spare time writes books.

Thompson is the author-editor of five books and is working on a history of television.

"With this generous sustaining support from our alumnus Ed Bleier -- who had a hand in creating much of the popular culture we study -- the work of the center will expand. His gift will permit us to bring in visiting faculty and connect the center's work to other parts of Syracuse U., which has additional expertise in the area of media and popular culture," Newhouse School Dean David Rubin said.

Opened in 1997, the Center for the Study of Popular Television concentrates on the medium's history, aesthetics, business practices and content.

A ceremony was held at the university's Lubin House in Manhattan Wednesday to acknowledge the grant from Bleier, followed by a lecture by Thompson on the effects of television on American society.


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