Warner Music Group has jumped into the digital label arena, with one of its legendary execs overseeing the imprint. Aim of Cordless Recordings is to discover and develop new recording artists utilizing digital products, formats and online and mobile technologies.
Jac Holzman, who founded Elektra and Nonesuch Records and signed acts such as the Paul Butterfield Blues Band, Judy Collins and the Doors, created the label. Jason Fiber, founder of indie reissue label Superfecta Recordings, is Cordless president and will oversee A&R, sales and marketing and general management functions.
Rather than exclusively releasing music in the traditional album or single configuration, the label will release "clusters" -- three or more songs -- by an artist every few months. Cordless will have the ability to draw upon the resources of WMG's Atlantic Records Group and Warner Bros. Records on select releases.
The first Cordless offerings come from Jihad Jerry & the Evildoers, an act led by Jerry Casale of Devo; Breakup Breakdown; Dangerous Muse; Nozzle; Koishii & Hush; and Humanwine.
Holzman said in statement, "Cordless is a community intended to give new artists their chance, and a process that connects an audience to our artists' creativity."
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