Net gain for Tribeca

Bravo touts film slate with online clips, trailers

By DENISE MARTIN

Bravo has pacted with the Tribeca Film Festival to offer Internet surfers trailers and exclusive clips of movies being screened at the event.

Beginning today, cabler will dedicate space on its Web site -- at BravoTV.com/tribeca -- to stream samples of the fest's wares through May 1.

Site will host select never-before-seen footage from movies including "Aurora Borealis," "The Baxter," "Getting' Grown," "Ladies in Lavender," "Layer Cake," "Mysterious Skin," "Off to War," "Slippin' -- Ten Years With the Bloods," "Special Thanks to Roy London" and "Yes."

Tribeca chief operating officer Jon Patricof said the Bravo deal grew out of an existing relationship with NBC U, a primary sponsor of the fest.

"We'd been looking to broaden the reach of the festival and bring it to a national audience," he said.

For Bravo, pact is part of a larger initiative to expand cabler's presence online.

"Bravo and TFF have like-minded brands that cater to sophisticated, upscale viewers," Bravo senior VP of marketing Jason Klarman said. "We thought there was a perfect opportunity to work together and create a site where people who can't get to New York can still sample the films," he said.

Klarman added that the joint endeavor would help promote the cabler's just-launched movie block, Bravo's Big Picture. Weekend franchise airs Friday and Saturday at 8 p.m., with such movies as "Big Daddy," "Hoosiers" and "Rain Man" on the docket.