Posted: Wed., Mar. 30, 2005, 9:00pm PT

Nielsen logs on to Broadway.com

Partnership forms over auds

NEW YORK -- Nielsen Entertainment is partnering with theater news Web site Broadway.com on a new audience measurement service called Live Theatrical Events.

The two companies will announce their partnership at a press conference in Gotham today.

Live Theatrical Events will offer legit producers and marketers custom research and audience measurement services, such as in-theater surveys and concept studies.


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