Sony finds new Solution

Short Take

By VARIETY STAFF

The advertiser-sales arm of Sony Pictures TV has set up Sony Pictures TV Advertiser Solutions, a division that will give advertisers a chance to buy placement across a number of categories ranging from TV syndication and theatrical movies to the Internet and computer entertainment.

Bo Argentino, a longtime exec VP of Sony's ad-sales operation, will run the new division.

(To submit short takes, contact Geoff Berkshire at [phone] or gberkshire@reedbusiness. com.)