Posted: Sun., Oct. 24, 2004, 5:00am PT

Inside Move: Stewart's CNN seg still generating heat

Stats show seg is most watched TV clip ever

Jon Stewart may have gotten America talking about "Crossfire" with his contentious appearance, but most viewers didn't watch it on CNN.

Instead, the political debate show has become the hottest clip on the Internet, spreading like wildfire thanks in large part to bloggers' links.

Stats from IFilm.com show it generated 1.4 million viewings in just six days, making it the most watched TV clip ever and one of the most popular videos of any type on the site.

And that figure doesn't even include peer-to-peer networks, where users likely have downloaded millions more pirated copies.

The phenomenon demonstrates the power of the Internet as the nation's buzz generator.

People no longer need to ask, "Did you see that?" Instead they can just send a link and say, "Check this out."

So while millions are watching the clip, CNN saw only slightly better than average ratings the day Stewart appeared.

Paradoxically, due to contracts with cable nets and its own fee-based Internet service, CNN.com is one of the few places online that Netizens can't find the Stewart clip.

But to the likely chagrin of "Crossfire" co-host Tucker Carlson, whom Stewart called a "dick" on-air, the millions of people watching the clip have only served to boost "The Daily Show" host's new role as serious media critic.

Stewart expounded on his theories about the ills of cable news during a profile airing Oct. 24 on CBS News' "60 Minutes."


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