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Maverick Films and Primetime Pictures have begun principal photography on "Cruel World," starring Edward Furlong ("Terminator 2: Judgment Day"), Susan Ward ("Shallow Hal") and Jaime Pressley ("Torque").

Pic follows a scorned reality TV show runnerup who traps nine college students on his own fictitious show in which getting voted off costs them their lives.

Shooting is taking place in Albuquerque, N.M.

Primetime principal Kelsey Howard ("Scorched") is directing the pic from a script by Paul T. Murray and Eugene Hess.

Rounding out the cast of tormented college students are Andrew Keegan ("O"), Sanoe Lake ("Blue Crush") and Nicole Bilderback ("Bring It On").

"Cruel" is being produced by Maverick's Tim Wesley, along with Kelsey Howard and Primetime principal Todd Nealey. Exec producers are Milton Kim, Maverick co-founder Guy Oseary and Len Evens.

International rights will be handled by Pascal Borno of Conquistador Entertainment; Maverick will sell domestic distribution rights.