LONDON -- He-Man, She-Ra and the Lone Ranger have been snapped up by the U.K.'s Entertainment Rights as part of a $20 million deal to acquire the Filmation library from Hallmark.
The library has more than 500 hours of animation programming, including "Ghostbusters" and "My Favorite Martian."
These are the first major American assets to become part of the Entertainment Rights stable of characters, which includes Brit kids brands Basil Brush, Postman Pat and Little Red Tractor.
Company unveiled a 22% increase in sales to £29.5 million ($53.2 million) for 2003 and an operating profit of $1.1 million compared to a loss of $180,000 the previous year. Net losses were cut from $1.98 million in 2002 to $720,000.
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