MEXICO CITY -- TV advertising in Mexico increased by 3.5%, radio spots shot up 21.4%, and the typical Mexican spent four hours and 19 minutes per day in front of the tube, according to new data for 2003 released by Ibope Mexico on Wednesday.
Grupo Televisa once again dominated the national ratings battlefield, hauling in 67% of the audience. The top formats were, in order, comedy-variety shows, telenovelas, reality shows and news programs.
The top advertiser last year was Procter & Gamble, followed by Mexican conglom Grupo Carso, Unilever, Bimbo, Coca-Cola and Nestle.
Notably, Ibope said pay TV penetration in Mexico continues to increase and last year reached 34%, a number placing the country behind only Argentina in the underexploited Latin American market.
Mexican women watched 12% more TV than men last year, racking up four hours 35 minutes per day.
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