'Wheel' rolls to Red Eagle for feature
Co. to seek prod'n partner, focus on ancillary licensing
Red Eagle will initially work to produce an adaptation of the first novel, "The Eye of the World." Once that's achieved, adaptations of the others will follow.
"Eye of the World" begins when villagers of Emond's Field are attacked by minions of a force known as Dark One, forcing three young men to confront their destiny and begin a quest.
Red Eagle will not produce programming itself but will seek a production partner and focus on the ancillary licensing of branded products and services.
"In order to meet the high expectations of the millions of devoted Robert Jordan fans around the world, we intend to make careful choices regarding the development and management of the first installment," said Red Eagle president Rick Selvage.
Jordan's most recent installment was prequel "The New Spring," which bowed at No. 1 on the New York Times bestseller list. Jordan is expected to pen at least two more full-length novels to complete the series, along with two additional prequels.
Since 1990, more than 15 million books have been sold to readers in North America alone and the series has been published in 24 languages.
Headed by Selvage, former president of global media for IBM, the Malibu-based Red Eagle specializes in licensing and brand management of entertainment properties.
