Par taps marketing vet Siskind
Exec to o'see media planning, buying for theatrical releases
Siskind will be responsible for all aspects of media planning and buying for Par's theatrical film releases in the U.S. and Canada and will manage international media campaigns through UIP. He will oversee the studio's Internet advertising and share responsibility for the national promotional partnerships.
"Steve is an experienced marketing veteran and a talented executive," said Rob Friedman, chief operating officer of Paramount Pictures and vice chair of its Motion Picture Group. "I am delighted to have someone with his strong background and creative vision join our team."
Siskind was exec VP of media and research for 20th Century Fox, leading the media department's efforts on such films as "Cheaper by the Dozen," "X-Men," "Cast Away," "Ice Age," "Moulin Rouge" and "Independence Day" He joined Fox in 1989 as director of national broadcast buying.
Campanella began his career in the mailroom at Paramount in 1961. He guided the marketing campaigns on such films as "Forrest Gump," "Braveheart," "Mission: Impossible," "Saving Private Ryan" and "Titanic."
Of Campanella, Friedman said, "His career of more than 40 years here is a testament to his creativity, intelligence and character."
The post of prexy of worldwide marketing, vacated last September by Arthur Cohen, remains open.
