http://www.clubdread.com/
This movie Web site is primarily a blog, written by the writers of the movie (Jay Chandrasekhar, Paul Soter, Erik Stolhanske, Steve Lemme and Kevin Heffernan), who are also its cast. One blog entry directs visitors to be sure to watch "Arrested Development," because the writer directed the show's most recent episode. Another entry has one of the writers harshly mocking another publicly.
If it all sounds a little casual and random, it is, but that's a recipe that seems to work on the Web. It's a nice change from STCPDS (story, trailer, cast, production notes, downloads, stills) and it may succeed in drawing repeat traffic and interaction, which could help convert Web surfers into theater goers.
Got a site to share with me? Email tfsmith@reedbusiness.com
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