Latin America's largest federation of labor unions, the Workers' Unified Central (CUT), bowed a weekly newsmagazine show on national television on Saturday.
The 30-minute show aired at 2:15 p.m. on Rede TV, Brazil's fifth-ranked net. CUT is paying the show's costs of about 75,000 reals ($26,000) per episode), including production costs and the purchase of the airtime on Rede TV.
First episode focused on unemployment and featured a three-minute exclusive interview with Brazil's President Luiz Inacio Lula da Silva, a former union leader and CUT member.
CUT has about 3,400 affiliated unions that represent 22 million workers.
Advertising agency Fischer America, a partner in the project, is seeking advertisers and sponsors. Local production company Radar TV made the show.
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