Iraq war bumps up Fox News auds
Net finishes year with 45% ratings growth
|
More Articles:
Most Viewed:
The Lovely Bones(7581 views)ABC halts 'FlashForward'(2068 views)'It' is 3D's lost opportunity(1727 views)Fox unveils its midseason lineup(1492 views)Swiss OK Polanski move to chalet(1287 views)'Ninja,' 'Dogs' take on 'New Moon'(1212 views) |
With the final set of numbers now in for 2003 (spanning Dec. 30, 2002, to Dec. 28, 2003), Nielsen handed Fox News a belated holiday gift: a 45% increase in primetime delivery. For the year, Fox News remained the only all-news outlet to crack the basic-cable top 10, moving to eighth from ninth a year ago.
Net's primetime delivery of total viewers topped 1.7 million. In the target 25-54 demo, delivery averaged 609,000 viewers, also up 45%. In this category, Fox News moved from 14th last year to a ninth-place finish in 2003.
(Only Hallmark Channel saw a similar bump in total viewership -- in part thanks to a subscriber base increase of 6.3 million.)
Fox News was an even stronger fifth-place finisher in total-day viewing, with its average aud of 1.02 million viewers (up 53% year-to-year) lagging only Nickelodeon (1.73m), Cartoon Network (1.22m), TNT (1.22m) and Lifetime (1.15m).
Trailing behind Fox was CNN, with a more modest but not-too-shabby year-to-year increase of 22%. CNN finished the year with 1.1 million total viewers. In the adults 25-54 demo, CNN netted 373,000 viewers, a 43% jump from last year.
Total-day, CNN averaged a ninth-place 665,000 viewers (up 24%).
Further down the roster, MSNBC saw a 23% delivery increase to 443,000 total viewers and a 28% increase in adults 25-54 to 202,000.
CNN's Headline News saw mixed results, with a 4% increase in total viewership (239,000) but a similar drop in the 25-54 demo to 104,000.
CNBC continued to struggle with a 27% dive (186,000) in delivery of total viewers and a 28% decrease in 25-54 demo (104,000).
