Spike TV auds give 'Schmo' a go
Word of mouth propels reality show satire
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Spike TV saw even better numbers in the third week of original series "The Joe Schmo Show." Skein is the first that viewers have latched on to since the cabler was rebranded this summer.
In the hourlong reality satire, one man believes he is a contestant on a reality show. In truth, everyone around him is acting and all the events have been staged.
On Tuesday, total viewership rose to 1.2 million, an increase of 54% from its debut. In its target demo of men 18-49, third segment rated a 1.1 and brought in 556,000 viewers. With each succeeding week, the men 18-49 ratings grew by more than 20%.
In overall adult audience, show also is playing well. Segment three rated a 0.8 and brought in 848,000 viewers in the adult 18-49 demo. Growth is 33% from the second week and 60% from the premiere.
"Over the past three weeks, the word of mouth on this series has been phenomenal," said Kevin Kay, exec VP of programming and production. "Everyone is talking about 'Schmo' and what and when he will know."
In April 2001 similar buzz helped turn "The Osbournes" into a hit for MTV. While "Osbournes" has always played to larger audiences, ratings in target 12-34 demo also increased weekly by 20% in show's infancy.
Created by Paul Wernick and Rhett Reese, "The Joe Schmo Show" is produced by Stone Stanley Entertainment. It airs Tuesdays at 9 p.m.
