Mouse cable maven touts group showing
Disney channels clicking on cable
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Disney's cable networks group reps more than sports behemoth ESPN. "The crown jewel of our kids business is Disney Channel," Sweeney told the gathered analysts.
Tub-thumping in particular contributions from skeins "That's So Raven" and "Lizzie McGuire," she didn't mention that star Hilary Duff has exited the latter show, but rather emphasized continuing homevid and merchandising plans for "Lizzie."
"Today, the Disney Channel is enjoying the highest ratings in its 20-year history," Sweeney said.
Responding to a question from Merrill analyst Jessica Reif Cohen, the cable exec said there are no plans to begin airing commercials on the Disney Channel. But she acknowledged plans to continue running brief PBS-style pitches from promo partners.
Soapnet and Toon Disney also have seen recent gains, Sweeney said. The sudser web is now a top 10 cable network in primetime with 18- to 49-year-old femmes, and household ratings for the Mouse's all-toon net are up 33% this year.
Over the past five years, Disney's cable networks unit has delivered double-digit annual growth in operating income and revenue contributions to the Burbank, Calif., conglom.
"But the impact that our cable group has on Disney overall extends far beyond its financial contribution," Sweeney said. "Our mission includes a broader company purpose, which revolves around developing new character franchises and providing unparalleled marketing and promotional support for the company initiatives."
