TV Ratings

Posted: Mon., Mar. 31, 2003, 4:44pm PT

No ratings ball for new shows

'Pitts,' 'Sash' and hoops disappoint

Fox's new family comedy "The Pitts" failed to light up the ratings Sunday, while CBS continued to see steep year-to-year declines for its coverage of college basketball's tournament.

And the WB's new martial-arts drama "Black Sash" didn't exactly karate-chop the competish either.

According to preliminary nationals from Nielsen, Fox's "The Pitts" averaged a 3.8/8 in adults 18-49 and 9 million viewers overall, retaining 81% of its first-place demo lead-in from "Malcolm in the Middle" (4.7/11) and placing third in its 9:30 slot.

The net's other new comedy on the night, "Oliver Beene" at 8:30, retained 83% of its 18-49 lead-in from "The Simpsons" (4.4/10 vs. 5.3/13) and led its slot in the demo. In its first two outings, "Beene" retained 100% and 86% of "The Simpsons."

Prelim nationals weren't available for the WB's "Black Sash," but the Russell Wong starrer scored a 3.3 household rating/5 share in Nielsen's metered-market overnights, retaining a soft 72% of its lead-in from a firstrun "Charmed" (4.6/7). "Sash" also saw its rating drop in the second half-hour -- not a good sign.

In the night's key drama battles, NBC's "Law & Order: Criminal Intent" (4.9/11 in A18-49) held off ABC's "Alias" (4.6/10) at 9, and the Peacock's "Boomtown" (3.7/10) again got the best of the Alphabet's "Dragnet" (3.3/8).

As for the NCAA men's basketball tournament on CBS, ratings continue to come in roughly 20% behind last year's pace.

Sunday's first game (Syracuse-Oklahoma) produced a 5.0/10 in metered-market overnight household ratings, a 21% dropoff vs. the parallel Kansas-Oregon matchup last year. And the late game, in which Texas outlasted Michigan State, delivered a tournament-best 7.3/13 (down 17% vs. last year's Maryland-Connecticut tussle).

The ratings news was a bit better on Saturday for CBS, as a pair of nail-biters came closer to last year's ratings levels. The Marquette-Kentucky contest (5.8/12 in overnights) was off 9% vs. the parallel matchup from last year, while the Kansas-Arizona game (6.8/12) was down by 8%.

Coverage continues Saturday with semifinals pitting Texas against Syracuse and Marquette against Kansas.

Contact Rick Kissell at rick.kissell@variety.com

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