Travis F. Smith: A Wide 'Net

Posted: Thu., Feb. 13, 2003, 12:00am PT

Smart industry emails

NATPE newsletter co. gets to the point with mailings

www.dailylead.com/natpe

I've been getting a new email newsletter recently that I quite enjoy. It's a daily summary of relevant news briefs from a wide array of industry sources, produced on behalf of NATPE by a company called SmartBrief.

What's so good about it? Well, for one self-referential reason, it includes pointers to Variety articles, which is not altogether common because many people online won't link to subscription-only sites. It also links to other subscription sites, which I find very useful. Another reason: it's well-designed and opens properly in every mail program I've tried. It also comes early in the morning (9 a.m. or thereabouts) and isn't too long, and the National Association of Television Program Executives makes it available to anyone from the NATPE site's front page, which is much appreciated.

SmartBrief also writes industry news emails for other organizations, www.smartbrief.com/advertise/sample_publications.jsp ; among its clients, the Cable & Telecommunications Association for Marketing daily email might also be of interest.

Got a site to share with me? Email tfsmith@reedbusiness.com

Contact the Variety newsroom at news@variety.com

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