BMG gets strategic
DiMuro takes reins at marketing division
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Under the structure, the New York-based DiMuro will oversee BMG special products, heritage, strategic marketing and direct-response TV divisions, as well as several of the major label group's support units including business affairs, finance and music licensing.
Exec will report directly to BMG operating chief Michael Smellie.
"This synergistic approach will help expand the life cycle and reach of a whole range of BMG product through every exploitation channel while creating new efficiencies," Smellie said in a statement.
In addition, BMG named several execs to man the BMG special products division under DiMuro.
Special products and heritage will be centralized under exec veep Gary Newman, with Alex Miller tapped senior vice prexy of marketing/creative. In strategic marketing, Kenetta Bailey will run the show in an expanded role as VP. Also in a boosted role will be finance and administration vice president Larry Parra, who previously held the same post at special products.
In music licensing, veteran Marty Olinick will maintain his post as senior veep.
Meanwhile, Rachael Bickerton has been named senior director of business affairs.
BMG said it plans shortly to announce a team to run its direct response TV unit, with an eye toward expanding the division's reach.
DiMuro has a long history with BMG. Most recently, he was senior VP of strategic marketing, overseeing among other projects the label's massive marketing campaign behind the Elvis Presley retrospective "Elv1s: 30 #1 Hits."
Before that, exec was senior VP of strategic business development at RCA Records. He also worked in marketing and sales for more than a decade at 20th Century Fox.
