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HOLLYWOOD -- Steven Miller, formerly VP creative advertising at New Line, Tuesday was named exec veep of the same area at MGM Distribution.

Miller, who returns to the Lion for a second professional stint, reports to MGM worldwide marketing and distrib prexy Robert Levin. He replaces Seth Gaven, who is leaving to pursue other interests.

At New Line, Miller was responsible for creative audio-visual ad campaigns for pics including "Lord of the Rings: The Fellowship of the Ring," "Blade II" and "John Q." He previously was a veep and exec producer at ad-services vendor Creative Domain, where he oversaw creative facets of trailers and broadcast campaigns for films including "Godzilla, "Soul Food" and "George of the Jungle."

Prior to that, Miller was VP of creative advertising at MGM from 1994-97.

"I am excited to have someone of the extraordinary capabilities of Steven Miller joining the MGM team," Levin said.