Oxygen plays volleyball
Cabler to air five weeks of championships
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Deal, engineered by Lydia Stephans, president and exec producer of Oxygen Sports, and Leonard Armato, commissioner of the AVP, is consistent with Oxygen's recently announced strategy of focusing only on high-visibility women's sports.
Six weeks ago, Oxygen laid off 20 staff members in its sports division, cutting back on the number of events from 31 per year to about 12.
Stephans calls the AVP tournaments "the premier women's beach volleyball competition in the world." In addition to the five Oxygen cablecasts, the AVP will get two live broadcasts on NBC.
Oxygen's five cablecasts will run on consecutive Sunday afternoons at 2, beginning June 9.
