Posted: Tue., Apr. 9, 2002, 2:08pm PT

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MAA TV launches

World Brief

Indian digital satellite channel MAA TV was launched Saturday. The Telugu-language channel will compete with five others that run Telugu fare: Gemini TV, Eenadu TV, Sun Network's Teja, state government-owned Mana TV and Zee's Bharati. MAA is positioning itself as a youth entertainment channel, airing programs ranging from gameshows to serials to current affairs. The initial investment is about $5.2 million.

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