TBS goes long for U. Games
Cabler picks up PAC 10, Big 12
|
More Articles:
Most Viewed:
Taylor Lautner to star in 'Max Steel'(3390 views)Jack Black animates film pitch(3187 views)'Blind Side' tackles box office competition(2665 views)Nine(1478 views)Bennett Miller to direct 'Moneyball'(1375 views)Overture nabs rights to 'Stone'(1039 views) |
"These are two strong conferences," said Dennis Quinn, exec VP and general manager of TBS. "The games will help us get better ratings on the West Coast," where TBS suffers because it transmits only a single feed: A blockbuster theatrical at 8 p.m. in New York will run at 5 p.m. in Los Angeles, diminishing its Nielsen potential in Pacific time.
The way the football deal works, Quinn said, is that ABC will get the first pick of a given week's Pac 10/Big 12 games, and TBS will alternate the second pick with FSN on Saturday night. Before TBS came onboard, FSN sold that alternate weekly pick to TV stations in individual markets as part of a syndication package. Quinn said TBS has in effect bought out the syndication window.
TBS scheduled college football from 1982-91 in packages that included games of the Big 10, the Pac 10, the ACC and the SEC.
