Inside Move: King-sized illusion
Promo blurs shades of 'Red'
Hyperion and ABC have banded together to promote the mythology behind Stephen King's latest book, "The Diary of Ellen Rimbauer: My Life at Rose Red," which debuts at No. 15 on this week's New York Times bestseller list; and companion miniseries "Stephen King's Rose Red," which airs on the ABC Jan. 27, 28 and 31.
The book claims to be the long-lost diary of a young woman in turn-of-the-century Seattle who documents the tragedies that take place in the mansion constructed by her industrialist husband. King's name is nowhere to be found on the book; instead, the tome says it was "edited by Joyce Reardon, Ph.D."
Hyperion even created a faux Web site, www.beaumontuniversity.net, for the college where Reardon supposedly is based.
Reardon, of course, is actually the lead character in King's miniseries. "Rose Red" follows the story of Reardon (Nancy Travis) as she enlists six volunteers to enter the long-abandoned mansion in search of the unexplained.
