Inside Move: Bridge plex needs work
'Construction delays' push back opening
A spokeswoman for the exhib's CineBridge Ventures affiliate said Monday that it's hoped the Bridge will throw open its doors sometime between July 4 and next weekend but that nothing certain is set. The situation was caused by "a few construction delays," she said.
Is this any way to kick off a venue set to sell tickets at a market-high $10.50? That's the price of admission on weekends, with $9.75 the charge for weekday ducats. (L.A.-area tickets sold by rival circuits, including AMC Entertainment, General Cinemas and Loews Cineplex, currently top out at $9. )
A publicist said higher ticket prices can be charged at the Bridge -- the first Southern California multiplex for National Amusements and first anywhere for CineBridge -- because the venue boasts deluxe food and beverage offerings and allows patrons to see skits presented in a Center Stage auditorium at the site. The spokesman also said parking is a relatively inexpensive $1 at the site.
Meanwhile, plans call for an even higher charge for the "directors hall" theaters, where moviegoers get live entertainment before the show and other special amenities including extra-wide leather seats. An employee handing out pamphlets about the Bridge at the site this weekend said exhib may charge as much as $3 more for movies shown on directors-hall screens.
But he added that "all that is still being reviewed."
