Posted: Mon., Jul. 2, 2001, 4:08pm PT

Marketing vet Rose to ankle UIP post

Exec may return to native Oz

SYDNEY -- Marketing maven Peter Rose has decided to ankle his post as exec VP, international marketing, at London-based United Intl. Pictures.

It's believed Rose, whose three-year contract ended last month, has agreed to stay on until the end of October.

Rose declined to comment when contacted by Daily Variety Monday, but he has told friends he will probably return to his native Australia, although he has not ruled out staying in the U.K.

The exec was hand-picked by UIP chairman-CEO Paul Oneile and was expected to stay at UIP to finish restructuring the theatrical distrib's worldwide advertising agency deals -- an initiative that will slice millions off the company's overhead.

Austere days

UIP has been under pressure to cut costs since MGM exited the Paramount-Vivendi U joint venture.

Company has not said how it intends to fill Rose's post.

Before moving to UIP, Rose worked for more than 25 years in film distribution, marketing and promotion, distribution and exhibition, including stints with Hoyts, Greater Union, the South Australian Film Corp. and Australia's Wonderland theme park.

Just prior to joining to UIP, he was CEO of Oz pay TV operator Australis Media, which later went belly up.


TALKBACK:

Have an opinion about this article? Be the first to comment




Q What are the top 3 things affecting our industry today?
A. Moisaque - I believe its has to do with Ideas because you will need that, second is money because mon... more >


Submit this form
The Middle-East International Film Festival kicks off this fall.


VarietyCareers.com

media & entertainment industry jobs online

Featured Jobs

Keywords:
City, State:
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Use of this website is subject to its Terms & Conditions of Use. View our Privacy Policy.