Ex-USA Films exec Dawes spliced into DNA as G.M.
New post to o'see co.'s expansion into interactive TV, online gaming
Dawes most recently was senior veep of new media and marketing for USA Films, which has agreed to become a client of DNA, joining others including Miramax, Warner Bros., Showtime and Nickelodeon. Dawes left USA two weeks ago.
In the newly created post, Dawes will oversee all aspects of DNA's expansion into interactive television and online gaming. He reports directly to John Moshay, CEO and founding partner of Los Angeles-based DNA. The Gotham office has a staff of three, with plans to add two more people before the end of the year.
"Peter has a revolutionary vision, and his successes are widely recognized in the industry," Moshay said. "We are thrilled to have his intelligent leadership for our New York headquarters, and the wealth of old and new media experience across every marketing discipline that he brings to DNA."
At USA, Dawes oversaw all new media activities for both USA Films and USA Home Entertainment, including business development, strategic alliances, e-commerce initiatives and company inroads into the acquisition, production and distribution of original online entertainment content.
While there, he oversaw the online campaigns for "Traffic," "Pitch Black," "Nurse Betty" and "Being John Malkovich." Before that, Dawes served as director of marketing for USA Films and October Films.
Until recently, DNA has been known mostly for creating film, television and music Web sites for Fox, Warner Bros., Paramount, Sony, Sony Music, Atlantic Records, MGM, Paramount Television, Nickelodeon and Universal.
Company's most recent dot-com creations include "Jurassic Park III," "Harry Potter and the Sorcerer's Stone" and "Dr. Seuss' How the Grinch Stole Christmas."
