WB Intl. Says Yes to U.K. VOD deal
Subscribers will have access to programs ranging from 'ER' to 'Scooby Doo'
Deal was hatched by WBIT prexy Jeffrey Schlesinger and Yes TV's head of content Toby Russell.
The multiyear agreement includes programming from the Warner Bros. library, ranging from hit series such as "Friends" and "ER," to classic animation that includes "Scooby Doo" and the Looney Tunes, to sitcoms such as "Veronica's Closet" and "Suddenly Susan."
These titles will all be available on-demand to Yes Television subscribers in the U.K. on the Yes One and the Yes Kids channels.
Yes Television's service is true video-on-demand, meaning that viewers can watch what they want, when they want, as well as fast-forward, rewind, stop or pause programs as they choose within a 24-hour rental period.
"We are pleased that our television product will join our feature films offered to subscribers of Yes," said Schlesinger.
Yes also enjoys program-supply relationships with Disney and Sony.
