Playboy rocks Web
Bunny, BlackDragon hop into online music
Site, which bows today, is being described as a music-based episodic series that combines both live and taped video interviews, concerts and behind-the-scenes footage from venues around the world, including the Playboy Mansion, hosted by Playboy playmates.
Music artists Fred Durst from Limp Bizkit and Godsmack have already recorded poolside interviews for the constantly updated site. Playboys Playmate of the Year Party at the mansion will also be featured.
Revenue model is based on advertising and merchandising. Pay-per-view fees may be charged for upcoming content.
Playboy.com CEO Kevin Mayer, along with BlackDragon.coms CEO Gillian Bonner and prexy/executive producer Joshua Caine, are spearheading the effort. Composer Hans Zimmer and producer Jay Rifkins Media Ventures Entertainment Group, incubated the site. Jeff Pollack is a boardmember.
"Sex & Rock & Roll.com will provide fans access to their favorite bands and celebrities like never before in a way that only the Internet can provide," Bonner said.
"Playboy.coms strategic arrangement with Black Dragon is an excellent example of how two successful media companies can leverage their individual assets and strengths to provide an innovative and compelling destination for music fans," said Mayer.
