Posted: Tue., Mar. 7, 2000

Itsy Bitsy upsies Enderle

Exec to o'see TV sales, merchandising in Europe

Itsy Bitsy Entertainment has appointed Kimberly Enderle general manager of its European office, which opened last month in Ravensburg, Germany.

Enderle will oversee television sales and merchandising throughout Europe, adapt international co-productions for specific markets and identify and coordinate licensing, merchandising and cross-promotional opportunities overseas.

"Kim's great experience and success rate in the international marketplace will help make global domination a reality," said company chair Kenn Viselman, to whom Enderle will report. "Germany is one of the top 10 television markets in the world today, and as we extend our international reach, we found that it was a perfect place to base our new European office."

Prior to joining Itsy Bitsy, Enderle was manager of international distribution for Germany's RTV Family Entertainment.


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