Insound rolls out Tiger
Inhouse label to establish multi-album deals
Hoping to parlay its visitor base into an extensive market for the new label, Insound will develop multi-album deals with a select group of established as well as up-and-coming acts.
Site sells indie music zines and films on video, in addition to music titles in 28 categories including shoegazing, French pop, lo-fi and psychobilly.
"Our site is now at a level where we can leverage our relationships and resources to do something beneficial for the bands that we work with," Insound principal Ari Sass said.
Tiger Style's initial release slate — to feature acts such as Philadelphia Spacerockers, Aspera Ad Astra and Tom LoMacchio — will roll out in the spring.
Former Linkwork Records topper Mike Treff will join Insound as Tiger Style director of label operations.
