Affluent young adults watch 'Wing'
Peacock drama top new show in 18-49, over $75K homes
"Wing" soared above all other first-year series with the highest skew toward adults 18-49 in homes with incomes of $75,000 or more, according to premiere-week figures just released by Nielsen.
Those positive poll results help offset this week's lowest-yet 18-49 rating for "Wing." The White House drama's Oct. 20 seg tallied 12.41 million Nielsen votes and a 4.2 rating, 11 share, in adults 18-49, dropping it 7 shares behind ABC for the slot lead in adults 18-49. The Alphabet's Wednesday team, limited by baseball competition the last two weeks, rallied this week to its best score (12.20 million, 5.8/17 in adults 18-49) since April 21.
Two weeks of baseball preemptions also hurt Fox's fading Wednesday team, as "Beverly Hills, 90210" (8.25 million, 4.8/14 in adults 18-49) hit its lowest firstrun homes rating (5.7) since Jan. 3, 1991.
In the Nielsen premiere-week demo report, "West Wing" indexed at a 138, meaning its 18-49 rating in $75,000-plus homes (8.4) was 38% higher than its overall 18-49 rating (6.1). ABC's "Once and Again" (113) sported the next best rookie index, solidly topping slot rival "Judging Amy" (83).
Other first-year series indexing over 100 included NBC's "Freaks and Geeks" (112), "Stark Raving Mad" (110), "Law & Order: Special Victims Unit" (109), the canceled "Mike O'Malley" (105) and "Third Watch" (102), as well as CBS' "Family Law" (106).
Each rating point reps 1% of the U.S. universe for the category being measured. The share is also a percentage, but measured against only viewers watching TV during the slot involved.
