Gwilym McGrew has been upped to senior VP of retail business development at Warner Bros. consumer products.
McGrew will be responsible for managing that division's relationships with retailers, including development of retail promotions. He will also assist licensees' efforts to promote WB-licensed products.
"Gwilym has played a key role in the growth and success of our efforts to focus the business on the needs of the retailers," said Rob Gruen, exec VP of worldwide marketing and retail business development for WB consumer products. "Under his leadership, our retail business development group has grown to be a critical piece of the success of our organization."
McGrew joined WB in 1994 as director of retail business development and was promoted to VP in 1996. He has held similar posts at Robinsons-May and Brown Group.
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